Sep 6, 2016
Sales, Business, Branding, Influence, Leadership
Summary
Exactly how important is it that
we watch our … personal pronouns? We’ll look at that in our Thought
of the Day. And later in our interview segment, we learn from
branding expert Bruce Turkel why our “brand” is not about us. It’s
actually all about THEM. That also happens to be the name of his
terrific new book. That and more on today’s
show.
Bob's Thought of the Day
You’ll discover:
Interview with Bruce Turkel
You’ll discover:
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Interview Links
All About THEM: Grow Your Business by Focusing on Others by Bruce Turkel
Building Brand Value: Seven Simple Steps to Profitable Communications by Bruce Turkel
Brain Darts
by Bruce Turkel
Resources