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Jul 11, 2017

Sales, Business, Closing, Success, Relationships




Has closing the sale moved from being the most difficult part of the process … to the easiest? We’ll look at that in our Thought of the Day. And in our interview segment, one of the world’s top sales authorities is back with us to reframe everything we think we know about the purpose of a close. That and more on today’s show.


Bob's Thought of the Day


You’ll discover:


  • What one of my sales heroes, Harry Browne, had to say about closing sales.
  • How the sales process has changed to become more collaborative.
  • Why the close should be a natural conclusion of the sales interview, rather than its own event.


Interview with Anthony Iannarino


You’ll discover:


  • Why an enterprise sale is different than a sale to a consumer or small business.
  • A brief history of the term “close” and how it has changed over time.
  • Why the close is the easiest part if you do the rest of the sales process correctly.
  • How to know when you have created enough value for the other party.
  • How Neil Rackham’s book, SPIN Selling, inspired Anthony to create his Ten Commitments.
  • An explanation of the Ten Commitments.


The Ten Commitments


#1 The Commitment for Time

#2 The Commitment to Explore

#3 The Commitment to Change

#4 The Commitment to Collaborate

#5  The Commitment to Build Consensus

#6 The Commitment to Invest

#7 The Commitment to Review

#8 The Commitment to Resolve Concerns

#9 The Commitment to Decide

#10 The Commitment to Execute


Click to Tweet


  • To be a trusted advisor, you need trust + advice. @iannarino #success #sales
  • On this episode, discover the Ten Commitments that drive #sales. @iannarino #business
  • #Closing is the easiest part of the #sales process if you do the rest correctly. @iannarino #success


Interview Links

The Lost Art of Closing: Winning The Ten Commitments That Drive Sales by Anthony Iannarino

The Only Sales Guide You’ll Ever Need by Anthony Iannarino

In The Arena Podcast

The Sales Blog

Anthony’s Sunday Newsletter

Free Resources

Connect with Anthony on Facebook

Connect with Anthony on LinkedIn

Follow Anthony on Twitter




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