Jul 11, 2017
Sales, Business, Closing, Success,
Relationships
Summary
Has closing the sale moved from
being the most difficult part of the process … to the easiest?
We’ll look at that in our Thought of the Day. And in our interview
segment, one of the world’s top sales authorities is back with us
to reframe everything we think we know about the purpose of a
close. That and more on today’s show.
Bob's Thought of the Day
You’ll discover:
- What
one of my sales heroes, Harry Browne, had to say about closing
sales.
- How
the sales process has changed to become more
collaborative.
- Why
the close should be a natural conclusion of the sales interview,
rather than its own event.
Interview with Anthony Iannarino
You’ll discover:
- Why
an enterprise sale is different than a sale to a consumer or small
business.
- A
brief history of the term “close” and how it has changed over
time.
- Why
the close is the easiest part if you do the rest of the sales
process correctly.
- How
to know when you have created enough value for the other
party.
- How
Neil Rackham’s book, SPIN Selling, inspired Anthony to create his Ten
Commitments.
- An
explanation of the Ten Commitments.
The Ten Commitments
#1 The
Commitment for Time
#2 The
Commitment to Explore
#3 The
Commitment to Change
#4 The
Commitment to Collaborate
#5 The
Commitment to Build Consensus
#6 The
Commitment to Invest
#7 The
Commitment to Review
#8 The
Commitment to Resolve Concerns
#9 The
Commitment to Decide
#10 The
Commitment to Execute
Click to Tweet
- To be
a trusted advisor, you need trust + advice. @iannarino #success
#sales
- On
this episode, discover the Ten Commitments that drive #sales.
@iannarino #business
- #Closing is the easiest part of the #sales
process if you do the rest correctly. @iannarino
#success
Interview Links
TheSalesBlog.com
The Lost Art of Closing: Winning The Ten
Commitments That Drive Sales by Anthony Iannarino
The Only Sales Guide You’ll Ever
Need by Anthony
Iannarino
In The Arena Podcast
The Sales Blog
Anthony’s Sunday Newsletter
Free Resources
Connect with Anthony on Facebook
Connect with Anthony on LinkedIn
Follow Anthony on Twitter
Resources
Sell The Go-Giver Way Webinar
GoGiverSalesAcademy.com
The Go-Giver
Leader
TheGoGiver.com
GoGiverSpeaker.com
Burg.com
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