Nov 28, 2017
Marketing, Advertising, Sales, Business, Relationships
Summary
Direct response marketing can have excellent application to traditional sales and marketing. We’ll look at that in our Thought of the Day. And in our interview segment, direct response marketing titan Brian Kurtz will share some of the greatest lessons from that field and how you can apply them to YOUR business. That and more on today’s show.
Bob's Thought of the Day
We’ll explore:
- The purpose of direct response marketing.
- Why I’ve always been fascinated by direct response marketing.
- Several direct response marketing principles
that also apply to traditional business.
Interview with Brian Kurtz
You’ll discover:
- How Brian defines marketing.
- The difference between advertising and direct response marketing.
- Why the advertising men Brian profiles in his book were ahead of their time.
- How today’s entrepreneur or small business owner can use direct response principles.
- Three basic tenets of direct response.
- Why the list is the most important factor in direct response success.
- How to use the power of RFM (recency, frequency, monetary value) in your marketing.
- The value of keeping records of customer transactions.
Click to Tweet
- #Marketing isn’t everything, it’s the only thing. #sales #business
- In this episode, discover three tenets of direct response #marketing success. #sales
- The more measurable your #advertising and #marketing, the more successful it will be.
Interview Links
BrianKurtz.me
Titans of
Direct Response Event
The Advertising Solution
by Brian Kurtz and Craig
Simpson
Brian’s Blog
Free
Resource: 36 Customer Service Quotes
Connect with Brian on
LinkedIn
Connect with Brian on
Facebook
Resources
Sell The Go-Giver Way Audio Program