Aug 7, 2018
Culture, Empathy, Customers, Business, Value
Summary
As a business, as a human being, empathy and kindness just makes so much sense. It’s both the right way to be and it also happens to be the most profitable. We’ll look at that in our Thought of the Day. In the second segment, we’ll look at two practical takeaways from the amazing story I’ll share about the value of empathy. That and more on today’s show.
Bob's Thought of the Day
We’ll explore:
- My favorite customer experience story and the immense value of empathy.
- How the heart-based culture of Southwest Airlines not only allowed for this unique customer experience to occur, but actually encouraged it.
- The connection between Southwest Airlines’ immense value they bring to those they serve and the large profit they enjoy year after year.
Segment #2
You’ll discover:
- Why it is imperative to create the culture that allows people to focus on the actual issue, which is taking care of the customer.
- Why you must recruit people to join your team who will fit into this positive, solution-oriented, customer-pleasing culture.
Click to Tweet
- #Empathy is not only the *right* way to engage with your customers; it’s the most profitable way, as well. ~ @BobBurg on The Go-Giver Podcast
- Why @SouthwestAir *really* remains immensely #profitable year, after year, after year. ~ @BobBurg on The Go-Giver Podcast
- This
amazing story re: @SouthwestAir could never have occurred without a
corporate #culture that not only allowed for it, but actually
encouraged it. ~ @BobBurg on The Go-Giver
Podcast
Resources
The Go-Giver Influencers Facebook LIVE Show