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Dec 4, 2018

Communication, Listening, Relationships, Business, Persuasion


Don’t allow yourself to make decisions out of another person’s frame. We’ll look at that in our Thought of the Day. And in our interview segment, award-winning author and master communicator Dianna Booher shares how to listen analytically to persuasive appeals … and NOT be tricked. That and more on today’s show.


Bob's Thought of the Day

We’ll explore:

  • The value of setting a frame of kindness, cooperation, win/win, and benevolence.
  • An example of a presenter setting a frame that was questionable.
  • A key principle: when someone states something as fact, and in such a way that you suddenly feel compelled to believe it, consider whether or not they might have an agenda.


Interview with Dianna Booher

You’ll discover: 

  • Why all our relationships in life are based on our conversations, stacked end to end.
  • Why it is harder to tell when advertisers are not being truthful with us today.
  • The difference between listening empathetically and listening analytically.
  • Examples of “word tarnishing” and labels that stick.
  • The importance of listening to the other side of an issue or argument.


Fundamentals You Can Apply in Order to Think Analytically and Productively.

 #1 Overcome your OWN personal biases in order to gather some insight

#2 Beware the Bandwagon

#3 All-or-Nothing

#4 The Generalization

#5 Like One, Like ‘Em All

#6 Word Tarnishing

#7 Card Stacking

#8 Evangelism


Click to Tweet


  • #Communication is the basic business act. @DiannaBooher
  • Anytime you see people making broad generalizations, you know there is something faulty there in their #reasoning. @DiannaBooher #communication
  • Only when you hear both sides, are you going to be able to reason and come to a #logical conclusion. @DiannaBooher #communication


Interview Links

Communicate Like a Leader: Connecting Strategically to Coach, Inspire, and Get Things Done by Dianna Booher
What MORE Can I Say? Why Communication Fails and What to Do About It by Dianna Booher
Creating Personal Presence: Look, Talk, Think, and Act Like a Leader by Dianna Booher
Communicate With Confidence: How to Say It Right the First Time and Every Time by Dianna Booher
Speak With Confidence: Power Presentations That Inform, Inspire, and Persuade by Dianna Booher
Booher’s Rules of Business Grammar: The 101 Most Common Errors and How to Correct Them by Dianna Booher
How to Listen Analytically to Persuasive Appeals –And Not Be Tricked! by Dianna Booher
Dianna’s blog

Dianna’s speaking programs

Connect with Dianna on LinkedIn

Connect with Dianna on Facebook

Follow Dianna on Twitter

Follow Dianna on Instagram

Dianna’s YouTube channel



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