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Jan 15, 2019

Sales, Relationships, Automotive, Credibility, Community




Do relationships in business still matter? More than ever! We’ll look at that in our Thought of the Day. And in our interview segment, we’ll hear from Ali Reda, a record-breaking, amazing sales-professional who will tell you how he did it. Hint … relationships! That and more on today’s show.


Bob's Thought of the Day


We’ll explore:


  • Why I disagree with one author’s premise that in selling, relationship builders are too concerned with the relationship to bring up something that is uncomfortable.
  • The connection between a deep relationship and credibility.
  • Why there is no natural correlation between a relationship-building salesperson and one who will challenge the client if it’s in the client’s best interest.


Interview with Ali Reda


You’ll discover:


  • How Ali went from a warehouse, to automotive sales, to automotive sales superstardom.
  • Why everyone in sales must ask themselves, “Why do customers buy from you?”
  • The importance of believing in yourself and what is possible.
  • Why you must focus on helping people rather than making money. Money is the result.
  • Why Ali doesn’t focus on social media, but on building relationships in his community.
  • The power of showing up with good intentions, and being a proactive resource.
  • Ali’s process for finding the gaps of productivity in his day to become more efficient.
  • How Ali engages with people and makes his presence felt wherever he goes.


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  • Money is a byproduct of your success. --Ali Reda
  • You can sell a certain amount of cars being focused on the numbers, but to get to the ultra high sales, it can’t be ABOUT the numbers but about the people you are serving. -- Ali Reda
  • Think about (focus on) the customers and the numbers will take care of themselves. --Ali Reda


Interview Links

How to Sell 100 Cars a Month by Ali Reda and Damian Boudreaux

Connect with Ali on Facebook



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