Apr 2, 2019
Sales, Benefits, Business, Features, Why
Summary
Selling is cool … if you look at it correctly. We’ll briefly explore that in our Thought of the Day. And in our interview segment, Kendrick Shope, a master of selling online, is going to share some immense wisdom on that very topic. That and more on today’s show.
Bob's Thought of the Day
We’ll explore:
- Why some people’s negative reaction to selling isn’t about selling itself, but rather about how one personally perceives, understands, or defines selling, even if unconsciously.
- What makes selling wonderful: a service you provide FOR another human being, discovering what the other person wants, needs, or desires, and helping them to get it.
Interview with Kendrick Shope
You’ll discover:
- Why Kendrick transitioned from traditional sales to mastering and teaching online selling.
- Kendrick’s mission to take the “yuckiness” out of selling.
- The sales map: pain points + features = benefits.
- The “five why” tool to benefits and how it can improve your sales process.
- A brief look at the 5 Colors email and social media strategy.
Click to Tweet
- Fantastic teaching on Online Selling from @kendrickshope on this episode of The Go-Giver Podcast.
- The “five why” tool allows you to self-check your benefits and make sure you are getting to the emotional connection that allows people to take action. @kendrickshope #sales
- Discover how to use the “5 Colors” email and social media strategy to improve your online #marketing. @kendrickshope
Interview Links
FREE Sales School Mini-Term: How To Host A Discovery Call That Converts
Checklist: 10 Keys to Double Your Sales
FB LIVE Episode #21 Influential “Ick” Removal
FB LIVE Episode #33 Influential Online Sales
Connect with Kendrick on Facebook
Connect with Kendrick on LinkedIn
Connect with Kendrick on Twitter
Resources
The Go-Giver Influencers Facebook LIVE Show
Sell The Go-Giver Way Audio Program