Jun 25, 2019
Friction, Business, Customers, Amazon, Trust
Summary
Have you ever tried to buy from a company … and couldn’t? We’ll look at that in our Thought of the Day. And in our interview segment, Roger Dooley will take that issue to a much, much deeper level and share wisdom based on his fantastic new book! That and more on today’s show.
Bob's Thought of the Day
We’ll explore:
- A time when difficulty in the buying process … led to an unnecessary non-sale.
- Why companies should be more concerned about serving their customers than serving their bureaucracy.
Interview with Roger Dooley
You’ll discover:
- Roger’s approach of applying brain and behavioral science to real-world problems.
- The definition of friction: “the unnecessary expenditure of effort to perform a task.”
- Why friction has a much higher price than people realize.
- That $4.6 trillion of merchandise was left in abandoned e-commerce shopping carts.
- Two examples of Amazon’s efforts to reduce friction.
- The strategy of finding a part of your market that has difficulty doing business with your competitors, and attacking there first.
- What inhibits innovation and why it almost always comes from outside an industry.
- How CarMax made the process of buying a used car easier for the customer and why they can charge higher prices than their competitors.
- When friction can be positive.
- The relationship between trust and friction.
Click to Tweet
- The more #friction you see, the more you will continue to see because your brain is attuned to it. @rogerdooley #business
- When you can make things easier, people will pay more. #business #friction
- What is the relationship between trust and #friction? @rogerdooley reveals the answer in this episode.
Interview Links
Brainy Marketing (Roger’s Forbes Column)
FRICTION: The Untapped Force That Can Be Your Most Powerful Advantage by Roger Dooley
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley
Connect with Roger on Facebook
Connect with Roger on LinkedIn
Follow with Roger on Instagram
Resources
The Go-Giver Influencers Facebook LIVE Show