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Dec 11, 2018

Sales, Differentiation, Relationships, Business, Marketing




Just how much influence does the salesperson have in terms of how the value of his or her product is perceived by their prospective buyer? Actually … quite a lot. And with that in mind, we’ll discuss the importance of sales differentiation with a...

Dec 4, 2018

Communication, Listening, Relationships, Business, Persuasion


Don’t allow yourself to make decisions out of another person’s frame. We’ll look at that in our Thought of the Day. And in our interview segment, award-winning author and master communicator Dianna Booher shares how to listen analytically to...