Dec 6, 2016
Business, Relationships, Customers, Competition, Distinction
Summary
People can accomplish great
things. But on the individual level, more than what they
accomplish, or even what they DO, it’s who they ARE that creates
distinction. We’ll look at that in our Thought of the Day. And in
our interview segment, we’ll learn from the amazing business author
and hall-of-fame speaker, Scott McKain, on how to create
distinction in the marketplace. That and more on today’s
show.
Bob's Thought of the Day
You’ll discover:
- Why true distinction means more than simply being different from something else--it means it’s a higher quality.
- The power of being distinctive through maintaining a life of integrity, as shown by Tom Schreiter, the Dean of Direct Selling. (You’ll also hear what Tom’s own son-in-law has to say about his distinctive example.)
- How Shane and Sia--the Barbi Twins--used their modeling fame to create a powerful and distinctive platform to first help women become healthier, and then to speak out for animal rights (in addition to helping track down a villainous psychopath!).
Interview with Scott McKain
You’ll discover:
- Why being different is not the same thing as being distinct.
- The three destroyers of differentiation.
- The danger of being focused on your competitors, and why it prevents you from focusing on your customers.
- A powerful story about Scott’s memorable experience with the Fairmont Hotel.
- Why keeping your story to yourself is worse than telling no story at all.
Click to Tweet
- Keeping your story to yourself is worse than telling no story at all. @scottmckain
- Discover why you should focus on your customers, not your competitors. @scottmckain
- Learn
why being different is not the same thing as being distinct.
@scottmckain
Interview Links
Create Distinction by Scott McKain
7 Tenets of Taxi Terry by Scott McKain
Follow Scott McKain on Twitter
Connect with Scott McKain on LinkedIn
Resources
TwinBunnies.com (The Barbi Twins’ animal protection organization)
Follow the Barbi Twins on Twitter