Oct 30, 2018
Advertising, Marketing, Business, Relationships, Empathy
Summary
Would you like a methodology for creating immense word of mouth for your business? If so, then I believe you’re going to LOVE this discussion with Jay Baer. That and more on today’s show.
Interview with Jay Baer
You’ll discover:
- What a talk trigger is, and why it’s so important.
- Why the talk triggers used by The Cheesecake Factory and Doubletree Hotels are actually what turns their customers into volunteer marketers and salespeople.
- Why offline word of mouth is actually more persuasive than online.
- The difference between a talk trigger and a USP (unique selling proposition).
- The 4-5-6 system for building talk triggers.
- Why “Surprise and Delight” does NOT make for an effective talk trigger.
- How the magicians Penn & Teller create a memorable experience for their fans.
- Why empathy is the easiest talk trigger to implement, and extremely powerful.
- What you can learn from Dr. Glen Gorab, an oral surgeon who uses a simple but immensely effective talk trigger that has exploded his practice.
- The thing about Dr. Snip and his “very special” giveaway. ;-)
The 4 Requirements of a Talk Trigger
- Must be remarkable
- Must be relevant
- Must be reasonable
- Must be repeatable
Click to Tweet
- A talk trigger is a strategic operational differentiator that compels word of mouth. @jaybaer #marketing
- Word of mouth #marketing and talk triggers are all about giving your customers a consistent story to tell about you. @jaybaer
- #Advertising is a tax on the unremarkable.~Robert Stephens, founder of Geek Squad per @jaybaer
Interview Links
TalkTriggers.com
ConvinceAndConvert.com
Talk Triggers: The Complete Guide to Creating Customers with
Word of Mouth by Jay Baer
Hug Your Haters: How to Embrace Complaints and Keep Your
Customers by Jay Baer
Youtility: Why Smart Marketing is about Help Not Hype
by Jay Baer
ConvinceAndConvert.com
Social Pros Podcast
Hire Jay to
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Free Presentation by Jay
and Daniel that you can download and present to YOUR team members.
You can easily customize it to talk about your own talk
triggers.
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Resources
The Go-Giver Influencers Facebook LIVE Show